You gonna go to some cemetery? Consider the soaring Giant Glass jingle. Consider sweet, old Bernie and Phyl. The godfather of second schlock, though, was Ernest Boch Sr. He inherited a gas station and a single car dealership from his father, then turned the family business into a retail empire that included Dodge, Honda, Toyota, Mitsubishi, and others.
He eventually dubbed his strip of lots, lining Route 1 in Norwood, the Automile. But he was best known for his TV spots, which were as idiotic as they were memorable. He smashed windows, he jumped out of trunks. Boch Sr. There was nothing freewheeling, or fun, about him. He chewed out employees with relish and negotiated sadistic ad rates with local TV execs.
The structure he erected in Edgartown was an arriviste monstrosity, with oversize everything and shower fittings plated in karat gold. His horrified neighbors, including a retired Walter Cronkite, refused to hang out with him and his wife, Barbara. Ernie Jr. A teenage guitar noodler, he was admitted to the Berklee College of Music, back before it required auditions. After school, he tried to make it as a touring musician. Slow lane! Boch never envisioned working for the family business, but he ran out of cash and slunk back to Norwood to take a sales job at one of the dealerships.
When I first got my plane, I was doing over hours a year. I was running wild. I had just gotten divorced. Now I probably do about hours. Always on the Sovereign? You have your own hangar in Norwood. I built it to house the Sovereign. I have had [Aerosmith guitarist] Joe Perry playing there. I threw him his first fundraising party ever. Since he became president, he has said and done many things that have drawn widespread criticism.
Has this made you waver in your support of him? There were two candidates. There was her and there was him. And I made the decision not to support her. What led to that? Music can literally rewire the brain. Because of all the budget cuts and all the economic stress on towns, school systems have suffered. The first thing that goes is the music program, so I created a foundation to try and keep music in the schools. Boch owns 80 guitars, including many signed by well-known musicians.
You traveled to Uganda for a National Geographic reality show and built up an impoverished village. How did that happen? It was a program in which they took people like me, put them under assumed names, had them live on a dollar a day, dropped them off into a community in the middle of nowhere where they knew no one and their job was to make a difference in the community.
One thing led to another and I discovered that over people a week in Uganda die of bad water. I hooked up with a company called Drop4Drop, which specializes in bringing water to Third World nations. I have now supplied three water wells to villages in Uganda. Will you be able to drive it? Oh, yes, just like the original Batmobile. Well, who wants to be buried alone? In your final resting place, you want to be amongst your family and friends. Do you think about death often?
Death is like nighttime. The leader must be benevolent. Also, I surround myself with people who are more talented than myself. I think that if I am the sharpest knife in the drawer, we have a problem. The idea of bringing people into your organization who have better skills and more intelligence makes the organization better. What does the public not know about you?
I am somewhat of a polarizing person. I think you either love me or hate me. His wife at the time, Kristen, said that the UPS delivery driver was one of the many who were curious enough to ask about the Toto.
Kristen is the mother of his two children Alex and Kelsey. His girlfriend, Enza Sambataro, was once the girlfriend of Ben Affleck. After that, she shared a marriage ceremony with ex-Red Sox Kevin Youkilis, but never filed paperwork to make the wedding official.
Now, Ernie and Enza have a baby daughter together. Ernie says two things motivate him to continue the mission of raising money for music opportunities for the New England States. He loves delivering a load of musical instruments to a classroom and hearing the buzz and seeing the smiles of the faces of the kids who will play them.
He also loves to have big name music artists participate in the mission by performing or signing memorabilia to help the organization raise money. He knows the charity is doing something meaningful.
He believes in its importance for developing communication skills, critical thinking abilities and providing a sense of balance in life. Ernie, and his kids Alex and Kelsey were made into animated characters for the short spots featuring short, inspirational phrases to encourage kids to learn for better futures.
It was , Ernie created his own record label, and his band was the first on the label. Ernie said that he and his friends slept on the street to get Deep Purple tickets in the s, and now his band had the chance to open for the legendary Deep Purple.
Ernie views Trump as being a very conservative and brilliant businessman. He started out sponsoring the team.
He loved it so much that he bought the team. The team, based in Somerville, was very successful for the seven seasons it competed.
In , Ernie folded the team, explaining that the limited number of Northeast teams, a shortened playing schedule and the declining level of professional competition were the factors which forced his decision. He has to count carbs, and he uses insulin. He says he has come a long way with the condition because his kids come over and tell him he has no real snacks in the house.
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